IHGInterContinental Hotels Group (IHG®), one of the world’s leading global hotel companies, revealed plans to launch a new, high-quality midscale brand at its 2017 Americas Conference this week in Las Vegas. It will target more than 14 million guests in a vastly underserved segment of the U.S. midscale market, estimated to be worth $20 billion in annual industry revenues.

 

 

Source: Travelandtourworld.

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