NTA President Lisa Simon, CTP, addressed members of the Ontario Tourism Marketing Partnership at the North American Trade Symposium in Toronto. Simon’s message: The path to rebuilding U.S. tourism to Canada lies in tapping growth markets.

Simon cited a dramatic rise in the number of tour operators and suppliers creating new programmes, products and services that cater to the interests of upward-trending markets: intergenerational families, faith-based groups, adventure seekers, students and baby boomers, as well as independent travelers. She advised the audience, comprised mostly of suppliers, to find tour operators who can help them develop new product, as each market has its own nuances.


Source:- travelandtourworld

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s