HBAA: Event budgets rise by 6%

The Q1 2014 IPA Bellwether Report has revealed the largest rise in marketing budgets for 14 years, with event budgets rising by 6.2%.

 

 

Marketing budgets have grown for the sixth successive quarter and have risen in Q1 to the greatest degree in seven years, according to the Q1 2014 IPA Bellwether Report, published today (17 April).

 

 

Source: Travelandtorworld.