One of PATA’s Government/Destination category members has approached the Association for assistance in researching the potential and practicalities of establishing a regional office in Europe. The specific outputs of this project are as follows:
1. Identify current traveller behaviour and outbound travel trends from the main European source markets.
2. Provide detailed insights into the prevailing outbound travel trends in European source markets by sector, including education tourism, business tourism, leisure travel and MICE. Prioritise these sectors according to potential for the client destination.