ADNEC is preparing to welcome the first-ever Piscine Middle East, the region’s instalment of the world’s leading pool and spa exhibition organised by GL events. Piscine Middle East is the second first-time exhibition to come to ADNEC this year after the Abu Dhabi International Sports Exhibition (ADISE) last week and following 14 new exhibitions in 2011.
“The addition of Piscine Middle East to ADNEC’s events calendar during the same period as Cityscape Abu Dhabi and World Eco-construct will benefit both exhibitors and visitors equally with great potential for crossover business. We continue to see a positive trend in the number of event bookings, whether exhibitions, conferences or special events, and we will continue to reach out to new sectors of strategic importance to the Abu Dhabi 2030 vision.” said Humaid Al Dhaheri, ADNEC’s Chief Sales and Marketing Officer. “We hope the success of Piscine Middle East will encourage GL events to bring other regionally relevant events to ADNEC in the future.”